What Communications Tech Experts Say About Artificial Engagement
As communications technology changes how we connect and have an impact online, it gets harder to tell the difference between smart strategy and artificial trickery. We asked people who work in tech and internet marketing to weigh in the status of views for sale vs organic likes and followings. Let’s try to explore this topic below.
The Power of Social Proof
Today, social proof is very important for getting people’s attention. There is a big difference between a movie with 10,000 views and hundreds of likes and one with only a few interactions. A lot of communications tech experts say that buying likes can help your profile, especially for new businesses and artists who are trying to stand out on a crowded platform like YouTube.
A digital strategist named Maya Lopez says,
Initial engagement can set off the algorithm. Buying likes can give good content a boost and help it reach followers who would have never seen it otherwise.
When Artificial Engagement Goes Too Far
That being said, not all experts agree. Some people say that buying likes, especially from cheap providers, can mess up analytics, hurt the trustworthiness of a brand, and even be against YouTube’s rules.
A professor of digital media ethics named Dr. Keenan Taylor says that using services that sell views or likes from bots hurts the authenticity of your posts. It’s a quick fix that might make metrics look better in the short term but hurts trust in the long term.
Every day, YouTube’s system gets smarter too. If you participate in strange ways, you might lose visibility, lose money, or even have your account suspended.
Finding the Right Level of Tech and Trust
Now that AI is used to find material, creators need to find a balance between using technology to build an audience and building an audience the old-fashioned way.